As we enter 2018 and all the promise a fresh year brings, it’s the perfect time for leaders to develop their company’s Vivid Vision.
What’s a Vivid Vision? Cameron Herold, the former COO of 1-800-Got-Junk who increased revenues from $2 million to $105 million in 6 years, describes it in his book Double Double. It’s painting a picture of what your business will look, feel and act like three years down the road. It’s not about how you will get there with defined goals and metrics — we’ll save that for the strategic planning sessions with your leadership team. It’s imagining where you want your company to be in three years. To communicate this picture, you’ll need to envision success and provide ample details, using expressive language.